2026 Top Etsy SEO Tools Compared: 12 Best Picks(Pros & Cons)

Etsy SEO tools are essential for standing out in an increasingly competitive marketplace with millions of products and nearly 100 million active buyers. In this 2026 comparison guide, we review and compare the 12 best Etsy SEO tools, breaking down their key features, pros, and cons to help you choose the right tool to boost visibility, traffic, and sales for your shop.

Table of Contents

• How Etsy SEO Tools Can Boost Your Shop
• 12 Best Etsy SEO Tools with real Reviews
• EHunt
• eRank
• eSale
• Marmalead
• Everbee
• Roketfy
• Koalanda
• Sale Samurai
• Alura
• SalesDoe
• Keyword Tool Dominator
• Google Trends
• Video to 12 TOP Etsy SEO Tools
• Find the Right Etsy SEO Tool for Your Shop
• How to Maximize the Use of Etsy SEO Tool
• FAQs
• Conclusion

How Etsy SEO Tools Can Boost Your Shop？

Etsy SEO tools help your shop get discovered by revealing exactly what buyers are searching for and how competitive each keyword is. By using data such as search volume, trends, and keyword difficulty, you can optimize your titles, tags, and descriptions based on real buyer intent instead of guesswork. This allows your listings on Etsy to match what shoppers are actively looking for, increasing your chances of appearing in top search results.

Beyond keyword research, Etsy SEO tools also provide insights into competitors, product trends, and category performance. You can identify high-demand, low-competition opportunities, adjust your pricing and niche strategy, and track how your rankings change over time. With consistent use, these tools not only boost visibility but also help you attract higher-quality traffic, leading to better conversion rates and more sustainable sales growth.

💡Pro tips: 23 Proven Etsy SEO Tips for Higher Rankings in 2026

12 Best Etsy SEO Tools with Real Reviews

In this competitive Etsy SEO world, these tools will definitely give sellers the edge over other players in the marketplace. Here presents the 12 best Etsy SEO tools with real reviews. Each tool is evaluated in detail, covering its key features, pros and cons, and pricing, so you can clearly compare their strengths, limitations, and overall value before choosing the best fit for your shop.

EHunt

This user-friendly Etsy SEO tool is totally compatible with Etsy in terms of product research, optimization in the listing, and analysis of tags and ranks. 

With product research, for instance, sellers go deep into current market preferences to opt-out the best products. You can filter all Etsy items using parameters like rating, price, sales, and traffic over a course of time.

Key Features

• Keyword Database: Access a database of over 10 million keywords, complete with filters for views, competition, sales, and more to assist in finding the most suitable keywords.
• Keyword Analysis: Monitor trends in competition, views, favorites, sales, and reviews, while identifying long-tail keywords. Also, analyze relevant Google data, categories, and products.
• Batch Keyword Analysis: Compare up to 100 keywords simultaneously for a broader analysis.
• Similar Keyword Tool: Discover trending related search terms and gain detailed data insights.
• Keyword Tracking: Track real-time performance shifts of keywords to stay updated on their effectiveness.
• Listing Optimization: Boost conversions with AI-powered listing optimization. Suggest the best titles, tags, and descriptions while offering one-click background removal for product photos to save you time and enhance visual appeal.

Pros

• Powerful keyword database
• Real-time data tracking
• Free version to meet your basic needs

Cons

• The Pro and Elite plans have powerful features, but they are a bit expensive for new sellers. It only offers a paid version.

Pricing

Pay monthly: $9.99/19.99/59.99 a month

Pay annually: $7.99/15.99/29.99 a month

eRank

eRank is one of the leading Etsy SEO tools when it comes to putting your shop in top shops on the platform. Doing research and choosing the most suitable keywords to optimize sellers’ listings are what eRank mainly does in a perfect way. 

Key Features

• Keyword Tool: Used for keyword research on Etsy and ten other top eCommerce platforms.
• Batch Keyword Tool: Allow you to find estimated search volume and trends on Etsy and Google for up to 20 keywords at a time.
• Keyword Comparison: Compare up to four keywords using data collected from Etsy and Google to understand competition, search volume, clicks, click-through rate, and more.
• Ranking Checker: Track the position of your listings in Etsy search results without personalization or ads.
• Listing Optimization: Deliver full-spectrum listing support, including smart analysis of listing performance and health, AI-generated titles/tags/descriptions, multi-listing comparisons, and inactive listing management.

Pros

• Let sellers view trending keywords on Etsy, Amazon, and eBay.

Cons

• The batch keyword tool can analyze up to 20 keywords at a time.

Pricing

Pay monthly: $9.99/29.99 a month

Pay annually: $7.92/22.50 a month

💡 EHunt VS eRank: Which One Is Better Etsy Sellers Tool?

eSale

eSale is Etsy Shop Manager For Your Sales Boosting.The best Etsy shop manager helps sellers increase Etsy sales by researching Etsy categories, auto tracking Etsy status, and optimizing Listing keywords.

Key Features

• Keyword Analysis: Analyze views, sales, and Google Trends data.
• Compare Keywords: Support horizontal comparison of keyword data.
• Listing Analysis: Analyze shop listings and provides optimization suggestions.

Pros

• The features are relatively comprehensive
• Provide a free plan

Cons

• The customer support team is not efficient enough.

Pricing

Pay monthly: $19.99/$49.99

Marmalead

As the first SEO tool in the marketplace, Marmalead has proved to be growing by leaps and bounds. So why on earth do sellers from all walks of life keep choosing it instead of others? The answer is as simple as it is: It works! 

It offers you keyword suggestions and data on similar searches. With Marmalead, you can connect multiple shops, making it a great option for sellers on different platforms. Learning the basics in entrepreneurship courses will make a real difference for you to see the big picture.

Key Features

• Keyword Research & Optimization: Provide comprehensive Etsy keyword analysis, including keyword suggestions, similar searches, real search volume, seasonal trend tracking, and keyword comparison.
• AI-Powered Optimization Tools: Combine AI-driven features to generate personalized product description suggestions and automatically create FAQ sections.

Pros

• Provide highly comprehensive and practical keyword research.

Cons

• No free version.
• Not ideal for POD sellers.

Pricing

$19 paid monthly

$53 paid quarterly

$190 paid annually

$300 paid ONCE

💡 Marmalead VS EHunt, Which Tool is Better for Etsy Sellers?

Everbee

EverBee is a powerful Etsy research tool that helps sellers analyze trends, track competitors, and find profitable products. It provides data-driven insights to optimize listings, improve SEO, and increase sales potential.

Key Features

• Keyword Research: Display views, competition, ratings

Pros

● Reliable insights into keywords and trends.

Cons

• For experienced sellers, Everbee's keyword research is not in-depth enough.
• Lacks an automatic listing optimization feature.

Pricing

Pay Monthly: $29.99/$99 a month

Pay Annually: $19.99/$69 a month

Roketfy

Roketfy is an all-in-one Etsy SEO tool that helps with keyword research, listing optimization. It enables sellers to make data-driven decisions to improve visibility and boost shop performance.

Key Features

• Keyword Analyzer: Analyze the most searched keywords in recent days, average searches, competition, Google and Etsy search trends, visibility and price Range.
• Keyword Ideas: Get keyword suggestions for the listing.
• Listing Check: Evaluate the performance of a shop’s listings.
• Listing Creator: Generate product titles, descriptions, tags, and alt text from scratch for the uploaded image.

Pros

• A free plan with limited search times.
• Help sellers make data-driven decisions by researching the products and keywords.

Cons

• The data loading time is relatively slow.
• Provides relatively few data metrics.

Pricing

Pay Monthly: $29.99/49.99 a month

Pay Annually: $6.99/39.99 a month

Koalanda

Koalanda is a lightweight Etsy SEO tool focused on keyword research and listing optimization. It helps sellers find high-potential keywords, analyze competition, and improve listing visibility with simple, easy-to-use features.

Key Features

• Keyword Tool: Search score, search trends, competition, and related keyword recommendations.
• Trending Keywords: Displays popular and trending keywords.
• Keyword Comparison: Compare up to 20 keywords at once.

Pros

• Support displaying product descriptions;
• Support global market analysis.

Cons

• Limited keyword analysis metrics
• Fewer search filtering options

Pricing

Pay Monthly: $11.99 a month

Pay Quarterly: $9.99 a month

Pay Yearly: $5.99 a month

Sale Samurai

Sale Samurai is a top-notch Etsy SEO tool designed to boost your sales using keywords derived from real shopper behavior. It is available exclusively as a paid version.

Key Features

• Etsy Search Volume Tool: Provide Etsy keyword search volume, CPC, Competition data.
• Listing Creator: Create Etsy listings based on keywords.

Pros

• Enable sellers to find keywords, optimize listings, and maintain up-to-date information.
• Get low-competition keywords that Etsy sellers are looking for.

Cons

• Not user-friendly
• No free version

Pricing

Pay monthly: $9.99

Pay annually: $99.99

💡 SaleSamurai VS EHunt, Which Is The Best Etsy Tool

Alura

This tool allows Etsy sellers to do product research, manage listing optimization, and analyze keyword research with different pricing plans starting with free trials. In terms of affordability, it offers a lot of capabilities to get the best for sellers on the platform.

Key Features

• Keyword Research: Analyze keyword search volume, competition level, conversion rate, score rating, and top-performing listings.
• Listing Optimization: Provide listing improvement suggestions and performance scores.

Pros

• Free version to meet your basic needs

Cons

• Unable to compare keywords

Pricing

Pay monthly: $11.99/29.99/69.99 a month

Pay annually: $7.99/14.99/29.99 a month

💡 Alura Vs EHunt : Which Is The Best Etsy Tool for Etsy Sellers？

SalesDoe

SalesDoe is an Etsy analytics and keyword research tool designed to help sellers discover winning products, track competitors, and optimize listings. It provides sales estimates, traffic insights, and trend data to support smarter business decisions.

Key Features

• Listing Overview: Analyze detailed listing information by simply entering a listing URL.
• Keyword Overview: Enter a keyword below get a comprehensive breakdown of its potential and competition on Etsy.
• Keyword Research: Enter in a keyword to explore related keywords and an estimate of their monthly search volume on Etsy.
• Listing Optimizer: Provides a listing score along with optimization suggestions.

Pros

• SEO-related features are fairly comprehensive
• Meet basic SEO optimization needs

Cons

• The analyses provided by the features lack depth

Pricing

Pay monthly: $6/$18 a month

Pay annually: $60/$180 a year

Keyword Tool Dominator

Another key player in the Etsy SEO tools world is Keyword Tool Dominator. It lets you use two keyword searches every day for free. 

Once you have typed a seed keyword, you will make use of hundreds of tags for your shop. Ranking results are shown based on how relevant they are and what search volume it has generated.

Key Features

• Etsy Keyword Tool: Analyze the autocomplete position, difficulty, popularity, and rating of keywords.
• Keyword Density Checker: Identify the keyword density and optimize content for search engines.

Pros

• Easily spot hot keywords on Etsy.
• Highlight target keywords in a text and help to improve your ranking and position.

Cons

• Not user-friendly for beginners
• Lack listing optimization feature

Pricing

Pay Monthly: $8/18/28

Pay Quarterly: $18/28/28

Pay Annually：$38/58/78

Pay for Lifetime Access: $98/128/144

Google Trends

Google Trends is a free, robust keyword tool that reveals keyword seasonality, regional interest, and market trends. When used alongside platforms like Etsy, it’s particularly valuable for product research, content strategy, and SEO optimization.

Pros

• Totally free
• Meet the basic needs of keywords research

Cons

• Data analysis is less targeted compared to other Etsy-focused tools
• Lack smart tools like listing evaluation

Pricing

Totally free

Video to 12 TOP Etsy SEO Tools

Find the Right Etsy SEO Tool for Your Shop

Choosing the right Etsy SEO tool can significantly impact your shop’s visibility and sales. Here’s a point-by-point breakdown:

• Compare Features: Look at the specific functionalities each tool offers to see which match your goals.
• Check Pricing: Consider your budget and whether the tool’s cost fits your expected ROI.
• Evaluate Ease of Use: Choose a tool that is user-friendly and fits your workflow.
• Assess Data Accuracy: Ensure the tool provides reliable and up-to-date insights for informed decisions.

How to maximize the use of Etsy SEO tool

Maximizing an Etsy SEO tool can dramatically improve your shop’s visibility and sales. Here’s how to make the most of it:

• Leverage Keyword Research Fully: Explore high-volume, low-competition keywords, long-tail phrases, and trending search terms to optimize your listings.
• Optimize Listings Strategically: Use keywords in titles, tags, descriptions, and attributes based on the tool’s insights.
• Track Performance Continuously: Monitor keyword rankings, views, favorites, and sales to see what works and adjust accordingly.
• Analyze Competitors: Study top shops to understand successful keywords, pricing, and listing strategies
• Regularly Update Listings: Refresh tags, titles, and descriptions using the tool’s insights to maintain or improve rankings.

FAQs

Which of the following tactics can harm your search ranking?

There are tons of them and careful sellers are to keep away from them in order to make the most out of their sales on the platform. Consider the following:

• Not trying to find out and directly copy-paste your rivals’ keyword tags
• Using one-word tags instead of applying multiple ones
• Typing irrelevant keywords
• Applying spammy tactics to get your listings visible
• Not using synonyms and variations of spelling 

Are there free Etsy SEO tools available?

Yes, there are free Etsy SEO tools available. EHunt, eRank, eSale, and Alura all offer free features. Among them, EHunt is the most recommended, as it provides the most extensive free functionality, allowing you to access more data and insights without paying.

What is the best SEO tool for Etsy?

The best Etsy SEO tool I recommend is EHunt. It offers a comprehensive set of SEO features that can meet all your optimization needs, including keyword research, trend tracking, and listing optimization. Beyond SEO, EHunt also provides powerful tools for product research, shop analysis, and off-platform advertising analysis. With its extensive free features, it’s an ideal choice for boosting your shop’s visibility and sales.

Do you need an Etsy keyword tool?

If you want to grow an Etsy shop, yes, a keyword tool can be very useful. Here’s why you might need one:

• It helps you find high-traffic, low-competition keywords that customers are actually searching for.
• It allows you to optimize your listing titles, tags, and descriptions so your products show up in search results.
• It helps you track what’s trending, so you can adjust your products or listings for seasonal demand or shifting buyer interest.
• It enables you to analyze competitors’ listings and see what keywords or strategies work for them.

If you care about visibility, sales growth, and staying competitive on Etsy, a keyword tool is very helpful.

Conclusion

Etsy has created a thriving marketplace for handmade and vintage items, but for sellers to succeed, their listings must be visible to potential buyers. Leveraging the right Etsy SEO tools is key to standing out in a competitive environment. By optimizing keywords, titles, and descriptions, and using insights on trends, competition, and performance metrics, sellers can make informed, data-driven decisions to grow their shops. Among all options, EHunt stands out for its comprehensive features and pricing, making it an ideal choice for maximizing Etsy shop success.